Media
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Innovatize’s Recent Press Coverage in China Please note that the news articles below are all from Chinese language publications. |
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“Survival of the Innovators” Mr. Wetherell’s special guest speaker appearance at Jiao Tong University’s eMBA program |
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Touch Magazine “An American Businessman Playing By Chinese Rules” Cover story profile of Mr. Wetherell |
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Daily News “The China Market Is An Untapped Goldmine” Profile of Mr. Wetherell’s view of the China market |
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Oriental Morning Post “Wetherell Steps Up and Restructures Henkel China” Article on successful business turnaround |
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Foreign Enterprise Service News “Thomas Wetherell: 18 Years of China Memories” Announcement of Mr. Wetherell’s receipt of the prestigious Shanghai Magnolia Award |
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Oriental Morning Post Profile of Mr. Wetherell |
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Modern Weekly Magazine “A 40% Chinese Businessman Targetting 5% Market Share” In-depth interview in one of China’s most popular national magazines |
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World Chinese Newspaper “Building Strong Brands for Medium and Small Size Enterprises” Mr. Wetherell’s recommendations to local Chinese entrepreneurs on building their business strength |
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Happi China magazine “Operations as a Competitive Weapon” Mr. Wetherell’s guest column in a leading industry magazine in China |
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Happi China magazine “Using R&D for Competitive Advantage” Mr. Wetherell’s guest column in a leading industry magazine in China |
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Happi China magazine “Finding a Different Path to Success in the China market” In-depth interview of Mr. Wetherell |
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China Business News In-depth profile of Mr. Wetherell’s views on market research in China |
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National Business Daily “Making His Own Rules of the Game” Profile of Mr. Wetherell’s business success strategy in the China market |
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Handelsblatt Newspaper (Leading German financial publication) “Be Local, Look Global” Article on Mr. Wetherell’s strategy recommendations for business in China |
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Shanghai Morning Post “An American Expert Who Can Create Chinese Language Brand Names” Article of Mr. Wetherell’s brand building experience in the China market |
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Modern Weekly “The Different Faces of Thomas Wetherell” Profile of Mr. Wetherell’s multicultural approach to the market in China |